Gen Z Doesn't buy the products, they buy Memes & Here is how to sell to 'em

Gen Z doesn't stop for ads. They stop for memes. When they think your brand is phony or is over-polished, they pass on. When it seems like a joke they would tell a friend, they will listen to you. If your a millenial/boomer owner of a brand that targets a group of people you cringe at called Gen z? If so, you are at the right place.

 Memes Are a Language to Gen Z

Memes are not simply funny pictures. They're a way of speaking. They demonstrate belonging, identity and mood. It does not sound like advertisement when your brand applies a meme. It becomes like it is a part of the conversation.

An eatery with a message which reads Monday coffee special can be overlooked. People laugh when there is a cafe posting a meme that Mondays are taking a toll on your soul. The little laugh forms a little connection.

Reality, actuality is Better than Ideal.

Gen Z is not concerned with clean designs or big photo shoots. They desire posts that are human. Casual. Relatable.

A signboard in a store that has a new line of clothes sounds one-dimensional. It is believable to read a post in a boutique that says POV: you said no more shopping but this top said otherwise. A tech store sharing a joke about battery anxiety is more attractive than an inventory of phone capabilities.

 Memes Travel Without Effort

People share memes. They don't share ads. When they laugh or nod on your post, they will forward it. That is a stretch that you do not pay your brand to do.

The joke goes round, and so does your name.

 Don't Force It

The risk is trying too hard. Stale memes or ripped off jokes are out of touch. Gen Z spots it instantly. It needs to be current, simple and not too serious to work. Gesting at yourself sometimes is more effective than selling the product.

 The Point is....

Memes aren't extra. They're part of culture. They are the Gen Z lingo. Unless your brand is able to talk in that manner, you will lose them.

If your target group is young, then you might wanna ask yourself: is my brand giving or just another NPC?

And if you don’t have the time to answer that, well...Futuresmith is your answer.

Book a free strategy call → info@futuresmith.pro · +91 98755 37552