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Omnichannel Marketing Strategy: Why Building Brand Consistency Is Cheaper Than Running More Ads
Imagine the following: your brand has an Instagram feed with a beautiful grid, you have a little website with a button to shop, and you...
Tanya Sharma
Oct 63 min read


Gen Z Doesn't buy the products, they buy Memes & Here is how to sell to 'em
Gen Z doesn't stop for ads. They stop for memes. When they think your brand is phony or is over-polished, they pass on. When it seems...
Tanya Sharma
Oct 12 min read


Why Many Indian SMBs Waste Money on Online Ads (and What to Do Instead)
They all say that online advertisements are effective. Google says it. Meta says it. Your own rival in the street says it. So small...
Tanya Sharma
Sep 213 min read


AI Marketing Automation 2025: Why Smart Marketers Are Earning 22% Higher ROI
AI Marketing Automation might be your way into buying that mansion you've always dreamed of. Or at least owning a business that actually...
Tanya Sharma
Aug 65 min read


What all viral content have something in common | The Psychology of going Viral!
We have all at some point wondered what it would be like to go viral whether it's for us or our business. But it takes luck, right? Nope,...
Tanya Sharma
Jul 293 min read
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