It's true that Starbucks has always enjoyed strong brand recall, but in 2025, loyalty is based on something deeper: understanding the singular pattern of each customer

The majority of brands are spending thousands to keep their brand visible on the internet, however, there is a silent secret to this exposure, and that is when your brand is not indexable, then nobody will remember it. Advertisements may get you noticed today, but indexing is what makes you visible tomorrow. It will not be enough to appear once, but to remain on the radar of Google. That is what it means and how can you get there without paying Google every time someone searc

For years, when brands heard ‘loyalty’, they thought ‘repeat purchase’. You deliver a good enough product, throw in a discount, maybe a points program, and customers will stick around forever. But that ‘thought’ is now being challenged, falling apart even. Because Gen Z doesn’t just buy loyalty the way older generations did but build relationships with brands that feel alive. Having been born into a constant stream of information, Gen Z can filter much faster than any demogra