Capitalize on Going Viral: Proven Ways to Turn Views Into Customers

So You Went Viral... Here is the Way Not to Waste it. How do you Capitalize on going viral!

A reel blows up. Finally,after what feels like centuries of hashtag research and endless takes. The team celebrated it like fireworks. A midnight slack thread filled with screenshots,GIF’s, ‘We did it' messages. For a solid 48 hours-the brand mattered! Afterwards,like any firework,it all cooled down and even the smoke cleared up.

A 2023 Nielsen study found that virality that brand recall of a viral campaign  drops by 80 percent after or even within just 2 weeks. 2 weeks! That's less than an employee’s notice period.

You have to understand that virality isn't the top of the mountain, but it can very well be close to it if you know how to climb right. Because the thing that most people forget to mention is that virality does not guarantee money, growth or even relevance next week.   

So how do you really make views permanent ? Turn a viewer into a loyal customer?

Here is what research and real brands have shown to work.

First: Grab their attention before it goes AWAY

The majority of them will enter your profile and then disappear. Unless you provide them with a landing place.

That would be having your bio professionally cleaned up, a clear link (not 10, just 1 that matters) and ideally something you have of your own, an email list or WhatsApp group. The followers are hired on a loan basis. A controlled audience? That is the basis.

Second: Provide them with Something to Do

The ‘attention’ is buying customers and influencers who might post about your brand. And their attention is perishable.

Don't wait,place an offer as soon as possible. Doesn't need to be large. A discount, a freebie,anything. Yield the momentum's selling power.

Social commerce research demonstrates that products linked to a viral moment sell  3x faster   than the rest of the catalog. Momentum sells so use it

Third: Have People Speak on Your Behalf to capitalize on going viral

Now that is where it becomes a powerhouse: user-generated content. Research indicates that more than half of the millennials believe that UGC changes their purchasing decisions, and the vast majority of the population have more trust in UGC than in the branded advertisements. If your video goes viral, ask them to duet, stitch and tag you. Repost their takes That viral impact creates a ripple effect that builds into a movement

Fourth: Do Not Chase All  People,Capitalize on going viral w/ the right audience

That is what virality exposes you to people who were not part of your audience. People will be tempted to please everyone and end up diluting their brand. Actual studies indicate that overexposure can be detrimental to image Choose your people Retarget them who interacted and personalize your next content. It is better to have a small base of loyal people than a stadium full of faceless individuals who will scroll past you the next day.

Lastly, Keep It Real, Keep It Rolling

Virality is an ignition. The secret to keeping the fire burning is to keep appearing in the same voice which made you be noticed in the first place.

It is like an encore. The initial performance was loved and now the people are waiting to see whether you can deliver again.

Going viral is not the win. What to make of it is: The brands that succeed are not the ones who shout the loudest at any given moment in time, but rather are the ones who convert that short-term publicity into long-term credibility, purchases, and community.

Don't freeze, if your reel just blew up. Don't misuse it. Use it as an opening act. And when even you don't know what the encore should sound like, then that is where Futuresmith comes in.

Let’s turn your 15 seconds of fame into a lasting fandom!

Call us at +91 98755 37552.

Or Email us at info@futuresmith.pro