There’s a certain rhythm brands fall into.  Post on Tuesday. Reel on Friday. Carousels when engagement dips. Someone in the office says, “At least we’re active.” Everyone nods, vaguely comforted by the illusion of movement. But not all movement is ballet. And just posting consistently is more like a Sapera move in Barati dance. Most medium-tier brands age without direction or form. Just like the overenthusiastic everyone's favorite uncle in Barats who fancy themselves dancers

Lifetime Value Equation- The Smartest Marketing Increases Customer Value 5x. Acquisition of customers is costly. Majority of business organizations aim at attracting new customers, yet they often forget that there is a much stronger tool that can be used to increase their revenues; that is, to maximize the value of current customers. According to research published by Harvard Business Review, a five percent Customer Lifetime Value (CLV) increase can increase profits by 25-95