Every business begins with a decision about how it will sustain itself long enough to grow. Whether to bootstrap or seek external funding is one of the first pivotal choices founders must make. Though each route can result in success, they forge entirely different journeys, priorities, and pressures. Understanding the tradeoffs, values behind each, and the stage you are currently in can help you choose wisely. What Does Bootstrapping Business Really Mean? Bootstrapping means

Whether you have a startup or a small business, you have likely wondered, "We are posting on Instagram, but why is it not driving...