There’s a certain rhythm brands fall into.  Post on Tuesday. Reel on Friday. Carousels when engagement dips. Someone in the office says, “At least we’re active.” Everyone nods, vaguely comforted by the illusion of movement. But not all movement is ballet. And just posting consistently is more like a Sapera move in Barati dance. Most medium-tier brands age without direction or form. Just like the overenthusiastic everyone's favorite uncle in Barats who fancy themselves dancers