Imagine the following: your brand has an Instagram feed with a beautiful grid, you have a little website with a button to shop, and you...

Lifetime Value Equation- The Smartest Marketing Increases Customer Value 5x. Acquisition of customers is costly. Majority of business organizations aim at attracting new customers, yet they often forget that there is a much stronger tool that can be used to increase their revenues; that is, to maximize the value of current customers. According to research published by Harvard Business Review, a five percent Customer Lifetime Value (CLV) increase can increase profits by 25-95