The New Year carries a curious energy-half optimism, half dread. Gyms fill up. Calendars feel pristine. Somewhere in Mountain View, meanwhile, Google has quietly shifted the rules again. If you're stepping into 2026 with the same SEO playbook you used in 2022-or worse, 2018-this blog is your gentle yet firm nudge. SEO isn't dead. But the old version of SEO? That's actually been on life support for a while. Let's unpack what Google's AI updates really mean, what's shifted bene

Diwali is something sacred, and there is nothing that a sales banner can capture. Each year India takes a moment to slow down, brush off its doorsteps, put on clay lamps, and wait in the flutter between its old year and its new light. Deepavali marks the return of Ram to Ayodhya, not as a king reclaiming territory, but as a leader returning home to people who never forgot him.. Light is, however, not merely light, it is recognition  Good brands always remember this. What beca