Lifetime Value Equation- The Smartest Marketing Increases Customer Value 5x. Acquisition of customers is costly. Majority of business organizations aim at attracting new customers, yet they often forget that there is a much stronger tool that can be used to increase their revenues; that is, to maximize the value of current customers. According to research published by Harvard Business Review, a five percent Customer Lifetime Value (CLV) increase can increase profits by 25-95

In the year 2025, the Navratri first day is celebrated in white, a color that cries of peace, new things, and concentration. The...

They all say that online advertisements are effective. Google says it. Meta says it. Your own rival in the street says it. So small...