Black Friday isn’t what it used to be. What it used to be was absolute chaos with the blinking banners, long-standing queues for hours, ‘only 2 left’ popups, and inboxes that looked like auction houses. But as of 2025, that kind of noise doesn’t exactly sell anymore. Consumers have grown almost allergic to urgency;their thumbs anticipate manipulation before their eyes even see it. And with attention spans getting as less as a goldfish with constant sensory overloads paired wi

Diwali is something sacred, and there is nothing that a sales banner can capture. Each year India takes a moment to slow down, brush off its doorsteps, put on clay lamps, and wait in the flutter between its old year and its new light. Deepavali marks the return of Ram to Ayodhya, not as a king reclaiming territory, but as a leader returning home to people who never forgot him.. Light is, however, not merely light, it is recognition  Good brands always remember this. What beca

There’s a certain rhythm brands fall into.  Post on Tuesday. Reel on Friday. Carousels when engagement dips. Someone in the office says, “At least we’re active.” Everyone nods, vaguely comforted by the illusion of movement. But not all movement is ballet. And just posting consistently is more like a Sapera move in Barati dance. Most medium-tier brands age without direction or form. Just like the overenthusiastic everyone's favorite uncle in Barats who fancy themselves dancers